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Marketing manager CV example

A marketing manager CV that ties campaigns to pipeline and revenue, and shows the manager built a team and a process as well as running campaigns.

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What this example does well

  • Every campaign is followed by what it produced: leads, pipeline, cost per acquisition.
  • It shows management, not only marketing: hiring, budget ownership, and working with sales.
  • Channels and tools are grouped as skills rather than repeated in every bullet.
  • A bolder template, which a marketing hiring manager is likely to read as a small sign of craft.

The person and employers in this example are fictional. Shown in the Creative template; you can switch templates at any time.

Sofia Marchetti

B2B marketing manager with nine years in software. I build demand-generation programmes that sales trusts, and small teams that can run them without me in the room.

sofia.marchetti@example.com
07700 900789
Bristol, UK
LinkedIn

Experience

Marketing Manager

Quayside Analytics

Bristol

APR 2022//CURRENT POSITION
  • Own a £600k annual budget across paid search, events, content and partner marketing.
  • Rebuilt lead scoring with sales, raising the share of marketing leads that sales accepted from 35% to 62%.
  • Launched a quarterly benchmark report that has generated 2,400 qualified leads and £1.9m of pipeline.
  • Hired and lead a team of three: content, paid media and marketing operations.

Senior Marketing Executive

Fernbrook Software

Bath

FEB 2019//MAR 2022
  • Ran paid search and paid social for three product lines, cutting cost per lead by 28% in a year.
  • Planned and ran the company’s first customer conference, with 450 attendees and 30% of them prospects.

Marketing Executive

Fernbrook Software

Bath

JUN 2017//JAN 2019
  • Wrote and scheduled the email programme and launched the company blog, which reached 20,000 monthly readers.

Education

BA (Hons) Marketing and Communications, 2:1

University of Southmere

SEP 2013//JUN 2016

Certifications

Professional Diploma in Marketing

Chartered Institute of Marketing

JUL 2020

Skills

Demand generation - expertPaid search and paid social - advancedContent strategy - advancedHubSpot - expertSalesforce reporting - advancedEvent marketing - advancedBudget management - advanced

Languages

English

fluent

Italian

native

Marketing manager CV example in the Creative template.

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